From the course: Flip the Script: A Toolkit for Sellers and Negotiators (Blinkist Summary)

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Using status alignment to sell

Using status alignment to sell

From the course: Flip the Script: A Toolkit for Sellers and Negotiators (Blinkist Summary)

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Using status alignment to sell

“

- [Female Narrator] Blink one of six. - [Male Narrator] Selling today is hard work. We used to rely on salespeople for guidance and information, but now we have the Internet. These days, when we go to make a purchase, especially a major one, we put in hours of research. Now that everyone's an expert, we've already made up our minds before we even reach the store. So how do you, as a salesperson in the 21st century, convince someone to buy what you're selling? Well, it starts with establishing a rapport, and to do this, you need to raise yourself to the same status as your prospect. - [Female Narrator] The key message here is people will only listen to you if they think you're an equal. - [Male Narrator] In general, social rank remains one of the most difficult things to change. For most people, it's fixed at birth. If you were born into a middle-class family, unless you get very lucky, you'll probably remain…

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