From the course: Nonprofit Management Foundations

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Using social media to raise money

Using social media to raise money

From the course: Nonprofit Management Foundations

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Using social media to raise money

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- To kick off this lesson on how nonprofits can leverage social media to raise more money, let's check out this YouTube video. In 2014, during a four-month period, thousands of people around the world dumped freezing cold buckets of ice water on their heads to raise money for ALS, a degenerative nerve disease commonly known as Lou Gehrig's disease. Maybe you were one of them. And if you weren't, you may have watched celebrities do it, whether it was Jennifer Aniston posting a video on YouTube, of Kim Kardashian doing it on "Ellen." This now-famous ice bucket challenge for ALS helped raise more than $115 million in donations for that nonprofit. This was almost 10 times what that organization had raised in the same timeframe in the last year. Why was this social media fundraising phenomenon such a success? Well, first, it had all of the key elements of a successful social media campaign. It was a time-bound challenge. This gave it urgency and built momentum. And then, anyone could do…

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