From the course: Selling into Industries: Manufacturing
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Using sales enablement tools
From the course: Selling into Industries: Manufacturing
Using sales enablement tools
- Sales enablement is about one thing, making you more efficient in your effort to sell in to manufacturing. But what is it technically? Well, it's the strategic use of process, technology, and most importantly, people to increase the overall productivity of your sales efforts. It's really about making sure you have the right tools, the best content, and the most effective resources. The challenge with sales enablement is figuring out which tools are right for you and how to integrate them into your sales processes so that they make you more productive, rather than less. The list of sales enablement tools is endless and growing by the day, so it's important to do the research and figure out which you really need and which are right for you. Here are a few guidelines to help you with your research. Start by assessing the strengths and weaknesses of your current sales process. For example, maybe you're great at generating content and prospecting, but your follow-up and customer research…
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