PR is not like the movies. There is no such thing as "off the record." In this video, learn how to be able to answer questions correctly and avoid costly slips of information.
- Yeah, everything is fine. And this is exactly what the company is doing. We're in a great spot financially. But off the record, I have no clue what's going on. I think the entire team might get let go next week. Don't do that. I know you see this in the movies and hear it on TV, but it's not the best way to avoid a question. Any smart PR person knows that anything you say is on the record. So please, avoid the mistake of trying to be "off the record" during a media interview. In an era of click-bait, things that weren't newsworthy in the past are now fair game for front page news. Your offhand comment could cost you an undesirable headline, or worse, material damage to your business. So unless you have a longstanding relationship with the reporter, you know them, you trust them, and you're regularly connecting with them, avoid saying "off the record." Of course, there will be journalists that absolutely respect "off the record." But at the end of the day, it's a handshake deal. So to be safe, don't say anything that you wouldn't want printed.
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords