From the course: Creating a Buzz
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Using money
- Most companies at some point want to talk to outside investors or money. One thing to know is that money loves momentum and buzz-worthy companies. When you have growth, great people, champion customers, and you're getting a lot of press there will be serious buzz around your brand and the money will come to you. Money is the last piece of the buzz flywheel and gives you the ammunition to keep it moving. Here's what I want you to do. First, make sure you are strategic and you're constantly seeding future growth. Mention your future plans with each story and allow the outside world to have a peek into the future. If the world sees upside, the money will start coming. Next, be ready for when the money comes. You need to have a brand deck or investor deck ready. Make sure your finances are in order and you know exactly how much money you want. The number one mistake brands make when they're approached by money is they're…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.