From the course: Social Selling Foundations

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Using content to expand your reach and visibility

Using content to expand your reach and visibility

From the course: Social Selling Foundations

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Using content to expand your reach and visibility

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- I'm really not great at math, but humor me for a second. Let's imagine that 100 people follow you on Twitter and each of those people is followed by 100 people. That means all your followers' followers are 10,000 people or more. If you take that one degree further, it's one million people. Would you like one million people to know that you are a professional, customer-focus, thoughtful salesperson? Would that create some opportunities for you? Yes, it would. Every time you share an article, video, or a few thoughts on a social network, you're expanding your reach and visibility. As people, like, comment, retweet, or share the things you post, it will put your name, your company, your profile, and your products in front of a new face. There's a catch, though. Anyone that's been on a social network knows that people can get annoyed with what you share or how often you do it, so let's go over how to avoid that in a…

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