People use too many phrases that they can't back up. In this video, learn how to avoid using buzzwords that distract.
- This is the world's first, game changing, … proprietary device that will be revolutionary. … It's going to upend the entire industry. … Okay, back up. … Saying this is world changing, … or world's first, is a pretty lofty statement, … and it takes a lot to back that up. … Furthermore, if you can't back that up, … you will lose a lot of credibility. … I've been told by many reporters … that they immediately distrust an email or a press release … that says world's first, because chances are, … it's not the world's first. … This is why I don't want you to make the mistake … of throwing around buzzwords. … If your product is that unique, that good, … and that game changing, … you don't need buzzwords. … You simply need to use clear and concise words … to explain how you are different, … what you are solving for, and who you are. … The media appreciates transparency and efficiency. … Also, don't forget your manners, and mind your tone. … Remember, at the end of the email, tweet, or phone call …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords