From the course: Freelancing Tips

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Using LinkedIn to market yourself

Using LinkedIn to market yourself

From the course: Freelancing Tips

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Using LinkedIn to market yourself

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- Did you know that there are over 500 million people using LinkedIn? Or that 40 million of those people are decision makers for companies of all sizes? Not only that, but content on LinkedIn receives nine billion views every week. These are big numbers, and they all tell you one thing. There's potential for you to market yourself on LinkedIn. So how do you do it? Let's assume you've already taken the time to create a compelling profile. Your goal is to get people to visit your profile and ultimately to want to work with you. Start by sharing some of your work or some of your ideas. Remember those nine billion impressions I was talking about? That's an opportunity for people you've never met and may not be connected to to see your work. There are four main types of content on LinkedIn. Posts, articles, photos, and videos. Think about your work. What's the best format for you? If you're a photographer or videographer, you could share photos or videos. If you're a copywriter, you could…

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