From the course: Communicate to Influence (Blinkist Summary)

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Using the Decker Grid to structure consistent and focused messages

Using the Decker Grid to structure consistent and focused messages

From the course: Communicate to Influence (Blinkist Summary)

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Using the Decker Grid to structure consistent and focused messages

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- [Instructor] Blink number nine. Use the Decker Grid to structure consistent and focused messages. Once you understand your audience and your content, it's time to put that information into a structure, which is where the Decker Grid comes in handy. The Decker Grid is essentially a template that helps you to organize and identify all your main points and themes. The grid consists of 20 boxes arranged in four columns and five rows. Each box can be filled out to briefly describe the parts of your presentation while the top and bottom rows are for your intro and ending. Let's say you're preparing your pitch to get the small business to use your SEO services. In the first box of the top row, you put in your opening sharp. This can be a quote, a humorous anecdote, or perhaps the tale of a previous client who benefited amazingly well from your service. The next box contains your POV, such as potential clients have to be able…

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