From the course: Becoming a Product Manager: A Complete Guide

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Using the AARRR (Pirate) metrics framework

Using the AARRR (Pirate) metrics framework

From the course: Becoming a Product Manager: A Complete Guide

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Using the AARRR (Pirate) metrics framework

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- Hey, and welcome back. In this lecture, we're going to be talking about one more metrics framework that will help you out with deciding on which metrics you should look at tracking for a new product or business. This framework is a little bit lighter than the last one. A little bit lighter than the heart framework we just talked about. It's pretty short and sweet and it's pretty popular in Silicon Valley. This framework is also really commonly used with software as service businesses. So the framework is called AARRR as in like AARRR in the pirate. Kind of weird, right? But the guy that came up with it, Dave McClure, he's a venture capital guy out in Silicon Valley where actually he's a partner in 500 startups which is a venture capital firm. So he knows a little bit about what he's talking about. He came up with this framework himself because he was investing in companies. And he said like these are the metrics…

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