Stories can cut through the clutter, get the message across, and influence people. This video discusses how to introduce the art of storytelling to engage your audience's curiosity, emotions, and imagination and capture their heart and minds as a way to spark change.
- The best tool in our arsenal to drive change is a great story. People remember how you make them feel, not necessarily what you said, and through a storyteller, through someone that tells a personal story from beginning, middle, and end, we release chemicals in our brain. We start to have compassion and empathy for the other human being. We put ourselves in their shoes for a moment in time, and say, "What if that were me?" And it's a teaching tool because you can tell the moral of the story is don't go in the woods, you're going to get eaten or blank. When you tell a story for work, what it does is let someone into you about who you are as a human being, how you were raised, when things worked or didn't work, your biggest surprise at work and oh my gosh, and like, oh I want that surprise, and you pull people in with that story. If you are a master storyteller, you are a master at selling because you tell the story of your company. You tell the story of why it's great to work at your company, and you can be an amazing recruiter. So storytelling has been a tool for a long time to sell products, to hire and recruit. Why aren't we using stories as fully as we can to create a healthier experience? I don't know, but I want everyone to tell the story, and if you tell a story and you tell it from how it means to you, then you've created a bond with this other person that is forever there. And I remember learning about this from Greg Walton. Greg Walton is a professor at Stanford and he did a study and has been doing a study now for well over a dozen years about uncertainty. And uncertainty happens when you move, when you go to college, when you get married, when you become a parent, like these are big uncertainty moments. Every human being goes through this big arc, and he was looking at studies about people with lower economic opportunity, people of color coming into a dominant white affluent university, huge uncertainty just going into that university, and then not knowing your own path. Like will I fit in, will I thrive? And so these students, he would discover, would try to mask. When you're even a majority in the room, you're masking 20 to 25% of your time in your brain. You are adopting language, you are adopting your clothing, you're adopting your use cases to fit in to be heard. If you are a minority or in fear, you might mask anywhere from 50, 80% or 100% if you fear for your life. You will never tell your company that you are gay if it is illegal to be gay, so you make up a whole other life every day. Imagine the emotional energy it takes to do that. So if I can tell stories about how I came out at work or how so and so navigated something and showed their journey, then people like that will say there's an opportunity for me to be great. I can be successful. So Greg Walton realized that pretty quickly, and so what he ended up doing is creating this cohort of storytellers in these universities, people that have been there for two, three, four years, graduated even, and come to these freshmen and say, "Here's how I navigated this university. "Here's what I discovered, "here's how I show up", and just by seeing someone else that looked like me navigate this bigger world, this crazy world in a successful way increased courage and confidence. And through these storytelling, he was able to track those that got that story, higher graduation rates, higher GPA, and most importantly for me, more friends. They had more joy. Emotional wellbeing was way off the charts. Those that did not have the story statistically difference in graduation rates and GPA, and emotional wellbeing. You have to be intentional. You have to create the space, and you can kind of sneak it in. You can do an icebreaker. How many teams do icebreakers? We all do, so here's 10 questions, pick three of them, and show case what was your most, your biggest mistake at work, your biggest career risk that you took, what's your favorite family moment? So a little business, little personal, and by telling stories of who I am and being a little more vulnerable in the risks I've taken, you create the bond, and it's a great icebreaker. And I know the person, not their job. So storytelling is powerful.
- Determine what prevents a company from being equitable.
- Explain the importance of storytelling.
- Construct how an interview process should work that would enable you to hire diverse talent.
- Describe the purpose of listening to employees.
- Determine the factors for choosing DIBs role models in a company.