From the course: Using Video to Convey Your Passion and Personality
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Use the first three seconds wisely: Integrate marketing campaigns
From the course: Using Video to Convey Your Passion and Personality
Use the first three seconds wisely: Integrate marketing campaigns
- It takes people less than three seconds to decide whether they want to watch your video or not. If you don't catch their attention, they'll just scroll to the next thing in their newsfeed. For that very reason, make sure the start of your video is engaging, to the point, and visual. Be sure to use descriptive and catchy titles to hook your viewers. The next step, you want to be able to integrate marketing campaigns and anything that you want to promote about within your video. Video may be all the rage right now, but the most effective storytelling campaign is to integrate all of your marketing campaigns. Telling one unified story through video, writing, social, advertising, and PR will grab the attention of your audience and resonate more deeply than a single-platform campaign. And what you need to remember is that that video for YouTube, that three-minute-long video, is different from the 30-second video that you're…
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