From the course: Product Management First Steps

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Use Net Promoter Scores

Use Net Promoter Scores

From the course: Product Management First Steps

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Use Net Promoter Scores

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- When you engage with your customers, you may want to ask a very simple question, do you like the product? In response you'll get a simple yes or no, but that can be very misleading. A method that's used throughout product management and marketing is the Net Promoter Score. It gives you a much more meaningful answer that you can use to evolve your product. Net Promoter or NPS, asks a simple question to your audience. Would you recommend this product or service to someone else? The answer is evaluated on a numeric scale of one to 10. A one means that they would absolutely never recommend the product. A 10 would mean that they enthusiastically recommend the product. The result of the question is an index, ranging from negative 100 to positive 100. This percentage value represents how satisfied customers are with your particular product. The percentage is determined by taking the numeric responses for each question,…

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