From the course: Mastering Conversations in Retail Sales
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Upselling the customer to a better (and more profitable) solution
From the course: Mastering Conversations in Retail Sales
Upselling the customer to a better (and more profitable) solution
- People can't buy something if they don't know it's available. And I know that sounds obvious, but the point is, just letting your customers know about something you have is sometimes all it takes to make a new sale, or a more profitable sale. Now, even if it's something they probably knew you had but just weren't thinking about at the time. For example, what happens when you go through the drive-through at a fast food restaurant and you order a cheeseburger? What do they always say? Do you want fries with that? Why do you think they do that? Now, the answer is because more will people will buy fries if you just ask. It just reminds them that you have it and if they want it, they'll buy it. Now, the marketing term for that is cross-selling. It means encouraging someone to buy something that goes with something else they already planned to buy. Oh, you're buying a birthday cake, do you want party hats to go with that? Hey, looks like you're getting ice cream. Do you want some…
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