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Skill Level Beginner
- [Announcer] This content is brought to you by Blinkist. (light electronic chimes) - [Narrator] Michael Roberto, "Unlocking Creativity: How to Solve Any Problem and Make the Best Decisions by Shifting Creative Mindsets." Here's a little test. Ask some of your colleagues which quality they think is most valuable at work. In all likelihood, one quality will get mentioned more than any other, creativity. Back in 2010, IBM did the major corporation equivalent of this test. It asked 1,541 executives and other leaders the same question. You guessed it. 60% of leaders, a considerable majority, said creativity contributed more to success than any other attribute. This opinion makes sense. The current market landscape is defined by innovation and disruption. If a company can't come up with creative solutions to the market's complex quicksilver problems, then that company is doomed to failure. But here's the thing. Though most leaders talk the creative talk, they don't walk the creative walk. They say they want creativity, but in the meantime, they perpetuate workplace structures and practices that discourage it. These Blinks explain the six main mindsets that hamper creativity at work and offer a handful of techniques for resisting them.