From the course: Consulting Foundations: The Concept of Value
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Understanding your unique value proposition
From the course: Consulting Foundations: The Concept of Value
Understanding your unique value proposition
- Mark Twain once said that the coldest winter he ever spent was a summer in San Francisco. But tourists still show up for their Alcatraz tours in shorts and t-shirts and end up freezing. So there are always vendors at the pier hawking I heart S.F. sweatshirts. That's product market fit. To succeed in building any business you need to have product market fit. This means you need to understand who would want to buy whatever you're selling. This is true for sweatshirts but it's also true for advice and subject matter expertise. What do you have to offer and who would buy it? There are two kinds of value consultants offer. One is process expertise and the other is subject matter expertise. A process consultant often has frameworks to help people identify and solve specific problem. How to develop strategy or resolve conflicts or build teams. They have frameworks and processes that work regardless of the specific environment. A subject matter expert has deep knowledge of a specific area…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.