What you think is a great PR story might not be a great story for the press. In this video, learn what it takes to pitch a newsworthy story.
- Early in my career, I pitched a story to a reporter … that I thought was really exciting. … I sent off the pitch and was so excited to see a reply … in my inbox within the hour. … However, this is what it said: … "Andrea, your story is boring until proven otherwise." … Ouch. … I thought, how could it be boring? … I realized that my mistake was not understanding … what is considered newsworthy to the press. … Just because I thought it was news didn't mean it was news. … I learned that I needed to qualify it. … I needed to show traction, revenue, … or a larger trend tie-in to support it. … You don't want to be the company … that gets known for putting out news that isn't newsworthy, … because then, a reporter will never answer your email. … And beyond that, why waste time and resources? … So avoid the mistake of misunderstanding … what is actually newsworthy. … Here are three ways to determine if your news is newsworthy. … Number one. … Do you have data, customers, traction or investors? …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords