Better visibility into the future is the starting point of creating and sustaining competitive advantage. After watching this video, you will be able to analyze the outside factors affecting your company.
- No company operates in a vacuum, … thus, turning a blind eye … to industry dynamics can be downright foolish. … Leaders at Eastman Kodak learned this lesson bitterly … when they underestimated the speed … with which digital imaging would wipe out … traditional cameras and chemical films. … Changes in the external environment … almost always have an asymmetric impact on the fortunes … of industries and companies. … Some benefit while others lose. … Take aging of the population. … This trend is a negative for the baby diaper business … but a plus for the sellers of products … and services for older people. … How should you analyze the emerging dynamics … of your industry in a systematic manner? … I advocate a two-layered approach. … The first layer refers to the industry ecosystem … immediately surrounding your company. … There are four parts to this ecosystem: … suppliers, customers, complementors, and competitors. … The supplier ecosystem refers … to not just your immediate suppliers …
Skill Level Intermediate
Q: This course was updated on 08/19/2015. What changed?
A: Due to member demand, we've added three movies to take you even further into competitive strategy: Competing through disruption, Managing complementors, and Understanding industry dynamics