From the course: Presenting to Senior Executives
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Understanding the executive audience
From the course: Presenting to Senior Executives
Understanding the executive audience
- The senator will give you no more than 45 seconds. That's what an aide told a high level engineer who was desperately trying to get the attention of a senior government official. Instead of pulling out an elaborate paper or a detailed deck of slides, he pointed to only one schematic of the state's bridge infrastructure. The engineer was unhurried and he spoke in a calm voice. "Senator," he said, "The yellow dots demonstrate bridge conditions. The green ones show traffic volume. And the red dots, senator, these demonstrate bridge investments." He paused and said, "It's not a matter of if a bridge will collapse, sir, it's a matter of when." While you may never be faced with this particular scenario, at some point, you probably will speak to an equally impatient and time-crunched C-level executive. To successfully get your message across, you must understand your audience's DNA and act accordingly. Executives value…
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