From the course: Traveling for Business
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Understand your purpose
Travel is expensive, so you need to make sure that your actions on the road justify your employers' or clients' investment in you. That starts with a firm understanding of why you're taking a trip on their dime. This video helps you clarify the goals of the trip, and set metrics for success, so you can use your time better in service of those goals. Let's start by looking at common reasons that people take business trips. Internal meetings are usually to teach or reinforce company ideas, in addition to being team building events. Your primary goals are simply to show up, listen, and interact. Your measure of success is how well you retain and apply the new information, and the relationships that you strengthen. Internal meetings are private, but events such as conferences or conventions are open to the public, including potential vendors, partners, and customers. You might be there for new relationships, or to attend workshops. If you have a booth on the show floor, or if you're…
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