From the course: Advanced Persuasive Selling: Persuading Different Personality Types

Understand personalities to close deals

From the course: Advanced Persuasive Selling: Persuading Different Personality Types

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Understand personalities to close deals

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- You might've heard that people may forget what you said and what you did, but they'll never forget how you made them feel. I'm paraphrasing a quote from Maya Angelou, but it applies perfectly to social selling. Prospective customers want to feel special. Like individuals, not just another client. If you can create this feeling, sales success will be more likely to follow. When we treat people as individuals and communicate with them in ways that convey respect, it's amazing the difference it can make on a professional and personal level. The goal of this course is to help you enjoy more sales success. When you combine an understanding of the psychology of persuasion and personality styles, success will come quicker and more often. I'm Brian Ahearn, and I've been teaching salespeople, coaches, business leaders and others how to ethically influence people for the past 15 years. In this course you'll learn three very important things when it comes to selling your products, services or ideas. First, you'll be introduced to some basic psychological concepts that will make it easier for people to say yes to you. Next, you'll learn how to quickly identify different personality types. Finally, and most important, you'll see which psychological concepts work best with each personality style. Are you ready to make that happen? Let's get started.

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