From the course: Presenting Technical Information with Stories
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Uncover the story behind the data
From the course: Presenting Technical Information with Stories
Uncover the story behind the data
- Earlier this year I was asked to look into what was causing a slump in profits. Using our data analytics tools, I quickly discovered that we were losing a million U.S. dollars every week. I thought our problem might be unique, but after speaking to others in the industry, I realized that this is a common phenomenon. Lots of people are curious to learn how we turn things around. And in my talk today, I'll share some best practices I learned for tracking down lost revenue, along with suggestions for how to turn things around if your company is in a similar situation. Do you see what I did? I started my talk by sharing a story behind the data, a story that can hook an audience and make them curious to learn more. Here are three approaches you can take to uncover the story behind your data. First step, think about monetary impact your data has on revenue or expenses. Let's face it, money talks. And making more of it or…
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