From the course: Pricing Strategy Explained
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Typical margins by industry
- So you might be wondering, what's an average margin for my industry? Well, I've done a little bit of research for you. Now, you're going to have to do some of this on your own. If I don't cover it in this list, but did a little bit of research for you and I've come up with some direct margins - [Narrator] for popular industries, let's take a look. So, some Direct Margins include the software industry, believe it or not are 90% and above and that is actually a standard margin, pretty incredible. Apparel basics, Apparel basics are kind of everything from basic t-shirts and pants and underwear and socks about a 50% markup is kind of standard in that. But fashion apparel, when you add the word fashion into it that's trendy or cutting edge or what have you, then all of a sudden the margins go up to 75% or higher. Most services generally run about a 50% margin, that's a nice margin. If you've got some exclusives services, some…
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