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Tristan Harris: How to provide products that align with consumer goals

Tristan Harris: How to provide products that align with consumer goals: Building and Managing Signature Products
Tristan Harris: How to provide products that align with consumer goals: Building and Managing Signature Products

Attention is a limited resource. There are just 24 hours per human per day, and every advertiser wants them. Tristan Harris, a design thinker and former ethicist at Google, argues that it’s time to start rigorously questioning advertising’s business model and reorganize the attention economy to align with public wellbeing. In this lesson, he profiles a company that’s committed to creating a time-well-spent world and offers essential questions for product designers hoping to do the same.

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Skill Level Intermediate
36m 31s
Duration
187
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Skills covered in this course
Business Business Skills Marketing

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