Attention is a limited resource. There are just 24 hours per human per day, and every advertiser wants them. Tristan Harris, a design thinker and former ethicist at Google, argues that it’s time to start rigorously questioning advertising’s business model and reorganize the attention economy to align with public wellbeing. In this lesson, he profiles a company that’s committed to creating a time-well-spent world and offers essential questions for product designers hoping to do the same.
- Why should somebody who runs a business … that's all about getting attention, … why should they switch to being in the business … of helping people? … Well, for one, it's going to be hard to do that … until consumers actually demand … that that's what they want. … We all need to recognize this … as citizens of humanity and just being human, … that this world that's constantly fighting … to grab our attention doesn't serve any of us. … It's polluting our inner and our social lives. … And once we recognize that we don't want that as consumers, … that will enable businesses to follow consumer demand … and say we want to provide something … whose goals are entirely in alignment with your goals. … One of the best examples of this … is from CouchSurfing in 2007. … How did they measure their success? … So if you didn't know, CouchSurfing is like Airbnb. … It's a marketplace for people who have a place to stay … who are willing to offer it … to someone else who wants a place to stay. … You would think that they measure their success …
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