- View Offline
Skill Level Beginner
- I'm Lorrie Thomas Ross, marketing expert, author, speaker, trainer, and agency CEO. We're talking about search-friendly press releases. Press releases are a marketing communications tool that organizations use to get newsworthy information out to the media or to perspective customers, but what a lot of organizations don't realize is that these press releases can also multitask to serve as a way to help boost search visibility.