From the course: Cross-Functional Sales Teams
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Tools and technology
- In today's technology age, there's generally tools and software to help facilitate efficiency in just about any environment. Cross-functional sales teams are no different. Finding the right tools and technology will allow your team to function at a high level with maximum impact. Technology allows us to be more efficient and ultimately, more effective. That's why it's so important that we implement the right technology in our businesses today in order to maximize our cross-functional selling team efforts. So let's walk through a short list of the major tools and technology that you may already be familiar with, but if not, you need to consider for your business. Let's start with your customer relationship management system, otherwise known as your CRM. Your CRM is the foundation of your technology stack. Acting as a central repository for all your customer data, it allows your team to coordinate and keep track of…
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