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Todd Yellin: A case study in A/B testing with Netflix

Todd Yellin: A case study in A/B testing with Netflix: Building and Managing Signature Products
Todd Yellin: A case study in A/B testing with Netflix: Building and Managing Signature Products

What sets Netflix apart is its unique approach to user experience. Beyond just acquiring great content, the company has focused most of its efforts on connecting individual viewers with the content they enjoy, at a level of specificity heretofore unseen in the industry. In this lesson, Todd Yellin, VP of product innovation, explains the core principles by which Netflix continually refines its user experience.

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Skill Level Intermediate
36m 31s
Duration
169
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Skills covered in this course
Business Business Skills Marketing

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