What sets Netflix apart is its unique approach to user experience. Beyond just acquiring great content, the company has focused most of its efforts on connecting individual viewers with the content they enjoy, at a level of specificity heretofore unseen in the industry. In this lesson, Todd Yellin, VP of product innovation, explains the core principles by which Netflix continually refines its user experience.
- Big data has been kind of a cliche in Silicon Valley … for the last few years, big data this big data that. … Big data is really one big mountain of garbage … with little gems buried in this, you know, … tremendous trash heap, … and you want to find those gems, … you really want to find out … what's going to make the experience better. … Once you find those gems, what it does is, … it doesn't make it a more alienated, … you know, more machine experience, … it actually makes it a more personal experience, … and becomes much more about the individual member. … (soft music) … So there's a lot of ways we do research on Netflix … to keep on improving the experience. … We do a lot of qualitative research, … and then we do a lot of quantitative research, … or be more important than quantitative, … call it behavioral research. … So in other words, qualitative research … is really about what people say they're going to do … or what they say they like. … And that's helpful to give ideas or fuel us with hypotheses …
Note: This course was produced by Big Think. We are pleased to host this content in our library.