From the course: Crisis Communication for HR
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Tips for communicating after a crisis
From the course: Crisis Communication for HR
Tips for communicating after a crisis
- All right, after the dust settles, it's a really good idea to evaluate what went right and what could be improved, especially when it comes to a crisis communications HR situation because keep this in mind, first and foremost employees are your most important and most effective marketing arm. Second, it's always good to reevaluate all of the aspects of your crisis PR plan to see what needs to be changed. Start with the first one. First rule of thumb is your employees are your most effective promoter of your company and your company's brand. They're the ones who go home every night and talk to friends and family members about how much they like their job or how much they're just dealing with their job just for a paycheck. And their ability to be understood, heard and engaged in a crisis event could make and break their decision on your company for the rest of their employment time. In fact, often times the…
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