From the course: What They Don't Teach You at Harvard Business School (Blinkist Summary)

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Timing matters

Timing matters

From the course: What They Don't Teach You at Harvard Business School (Blinkist Summary)

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Timing matters

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- [Instructor] Blink number four, when it comes to selling something, seek out the right timing and remember what not to say. The best ideas need refinement and time. It's a generally accepted principle that nothing comes out perfectly the first time around. There's a chance that an idea is not succeeding because it's just not very good, but timing can also be surprisingly important. For instance, the author once tried to develop a pro golf tour in South America, but the project quickly fell through. The problems were all down to timing, unforeseen events, chief among them being skyrocketing inflation and severe currency devaluation, had derailed what had seemed a solid plan. The project had simply become far too expensive to get off the ground. The author was certain it was a great idea and knew there was a demand for it. Nonetheless, external circumstances had intervened. The South American Pro Golf Tour could be a success, just not this time. In business, you shouldn't trash an…

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