Tim Brown, CEO and President of IDEO, explains why design thinking is such an innovative and transformational approach to problem-solving, and offers suggestions for how we can incorporate design thinking into our everyday lives.
(gentle music) … - The important thing, … when we're trying to be human-centered in design, … is that we can think through the kind of eyes … and experiences and feelings of those … who we're just trying to design for. … It's worth trying to figure out how you, … as the innovator, as the designer, … can go through the experience of your customers, … if it's not something that you already do every day. … We did some work around making airports secure, … and working with the TSA, … and one of the first things that we tried to do … was to have some of the TSA team members … that we work with, try to imagine what it was like for us, … as ordinary people, to go through that experience, … because they'd really been trained to think of themselves as … kind of defending the airport system from terrorists. … They hadn't been trained to think about … how each of us experience that process … and what they might do to make that process more effective. … Not always necessarily more pleasant for us …
This course includes videos from:
A.G. Lafley, president and CEO of Procter & Gamble
Tim Brown, CEO of IDEO.org and a leading voice on the value of design thinking
Sara Blakely, founder and owner of Spanx
Todd Yellin, vice president of product innovation at Netflix
Matt Dixon, global head of salesforce effectiveness at Korn/Ferry International
Note: This course was produced by Big Think. We are pleased to host this content in our library.