Three rules for ethical persuasion

- [Interviewer] Now, when it comes to ethics what about we hit this right now, in case there's any resistance in the listener. So ethics, I mean, I think we all like ethics. Can you share what are some golden rules that you keep in mind when it comes to using influence and persuasion ethically? - [Interviewee] Sure. First one is good for me good for you. I can't ask you to do something that's not also in your best interest. Otherwise I am only out for me and I think any person listening to this if they said that person's only out for themselves they wouldn't want to do business with them. So whatever I'm proposing has to be good for you, has to be good for me. If we use Stephen Covey's term, a win-win. - [Interviewer] Hmm - [Interviewee] Second, we need to be honest. And not just honest in what we say, but also in honest in what we know. Because it's not enough to look you in the eye and say, well, Pete, I answered…