From the course: Pricing Strategy Explained
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Test your pricing
- Setting pricing is tricky, so entrepreneurs, all the time, they're questioning themselves all the time, and they're going to ask these questions. Am I setting my price too low? If I'm setting my price too low, am I leaving money on the table? Uh-oh, wait a minute, maybe I'm setting my price too high, and nobodies going to buy my product or service. So we're all a little bit paranoid about pricing. So, my best advice that I can give you is test, test, test. It is absolutely okay to test different pricing levels, and all the big companies do this. So don't actually worry about sending out a price out there, and having stick to it, because you can always change it, you can always adjust it. It's expected that you'll do it. So test your pricing. The other thing that I want to make sure that you do, is I don't want you to guess at pricing. I want to make sure that your pricing is justified.
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