From the course: Creating Growth Projections for Your Business
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Telling a growth story
From the course: Creating Growth Projections for Your Business
Telling a growth story
- Step three is telling the story and this is the most important step of them all. 'Cause this is really where the magic happens. This is where when you present to investors, they really get an idea about what's going on. So what you want to do is you want to determine which growth rates that you want to present to show the best story that you possibly can. So I always like to show, and I like to start off by showing the industry growth rate, first thing, the larger industry growth rate it just it kind of set the tone. Second thing is I want to show my core market growth rate, the one that I'm going after. And then the third thing I like to do is I like to show kind of growth rates that actually weave together the story that I want to tell in different market segments or even different industries that I might touch, I might have piece of my business in, or just other tangential market segments that really can impact my…
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