From the course: Selling with Stories, Part 1: What Makes a Great Story?
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Tell stories with data
From the course: Selling with Stories, Part 1: What Makes a Great Story?
Tell stories with data
- I'm often asked, Do I have to turn off my storytelling when it's time to present data? The answer is, Not necessarily. It's okay if you do. Remember, you're not expected to tell stories constantly. But there are ways to put the same storytelling techniques to use with data that you do with words, or people, or events. This video presents two of the most useful techniques I've found. The first one I call a how we got here story. This method works by walking the audience through the data in chronological order, illustrating how you've arrived at the situation you're in now. It works especially well when it shows the result after some intervention. Here's an example. The second data storytelling format is called a discovery journey story. This method works by walking your audience through your personal journey of discovery as you conducted your analysis that led you to your recommendation. Notice that unlike the…
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