From the course: Leading a Small Business through a Crisis

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Tell others how to help support your business

Tell others how to help support your business

From the course: Leading a Small Business through a Crisis

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Tell others how to help support your business

- Family, friends, and customers all want to see you succeed. They're rooting for you and it's up to you to let them know how exactly they can help you. It's time to set them up for success. Identify exactly how they can help. Maybe it's getting you more customers, or maybe it's more referrals, maybe it's more followers. What's going to help your business succeed? Figure out what those are and next make it as easy as possible for people to do those things. For example, if you know that gift cards are going to help your business, set up a webpage where it's easy for people to buy gift cards and accept all major credit cards. Or maybe corporate referrals are really going to change the game for your business. Create an email template that people can easily customize and send out on your behalf. Make whatever you're doing highly shareable. You want people to see this and want to send it to their friends and family. For…

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