From the course: Selling Into Industries: Government
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Teaming and other partnering methods
From the course: Selling Into Industries: Government
Teaming and other partnering methods
- You want to go for the contract, but you don't have the right resources for the bid, what do you do? One option is to leverage a Contract Teaming Arrangement or a CTA, CTAs allow you to join with another organization to better provide a total solution. Don't think this is rare. GSA encourages the use of CTAs to meet buyer requirements. This is beneficial especially when your product or service is lacking in a particular area, or compliments another product to make your offering whole. This helps also to expand your footprint in the government marketplace. There are a lot of benefits to a CTA and you can read about them on the GSA website. But I want to talk about the details of making this arrangement happen. Any team agreement requires that you make some decisions on fundamental ways you will want to operate, these decisions will determine how you'll handle certain situations and the parameters around your partnership. First, determine where and when a strategic alliance makes…
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