From the course: Identifying Your Target Market
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Target market essentials
From the course: Identifying Your Target Market
Target market essentials
- Now you're ready to fill out your prep worksheet for target market. But first, let me give you a couple of tips. Take the necessary steps to check your target market against all other business strategies to make sure that they're cohesive, make sure they all fit together very nicely. If your target market statement isn't aligned with your other business strategies, I assure you, your customers won't respond. They'll be confused, and that's not a good thing. And when you find that you're misaligned, reevaluate your target market. It's okay to adjust it accordingly so that everything fits together very nicely. I want to make sure you remember one thing. The more focused your target market is, the more you can address the specific needs of that customer. And this is critically important. Now, I don't want you to be so focused where you leave out opportunity or miss opportunity, and I don't want you to be so broad…
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