From the course: Organizational Thought Leadership
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Supporting your thought leaders
From the course: Organizational Thought Leadership
Supporting your thought leaders
- Imagine if you were a well respected app developer and you were getting ready to launch your first product, would you invest in a QA team to make sure that product was bug free? A marketing team to be sure your marketing copy was exciting and interesting to potential customers? A design team to be sure the interface was clear and user friendly? Of course you would. But when I've worked with or interviewed senior executives of fortune 500 companies, and I've asked them whether they've built a support team for their aspiring thought leaders, they look at me with surprise. Almost none have even thought of the idea. And yet they're sending these leaders out as representatives of their organizations. Sending them out onto the stages of major conferences, allowing them to publish in major industry publications, even featuring them prominently on their own website. And yet few have ever provided them the resources they need to…
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