From the course: Artificial Intelligence for Marketing

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Supervised learning

Supervised learning

From the course: Artificial Intelligence for Marketing

Start my 1-month free trial

Supervised learning

- What if you had a fresh intern who could remember everything you said and really understand your customer, who they are, what they like, their purchase behavior. What if they intuitively grasp the value of a good lead and who you should target, all at the speed of light? You just provide them with a little guidance and let them run with it. Well, that would be an ideal employee. And that employee is real and available today in something called supervised learning. It's an engine that's powering the frontier of marketing. In this video, I want to help you understand what supervised learning is. So you can make real decisions about how you can use this technology to help you improve your marketing. You'll know where it makes sense and how it can really help. Supervised learning is where you teach the machine through example and correction. You can't really explain how you know a cat is a cat, but you know one when you see one. Writing a bunch of software rules to define a cat is…

Contents