From the course: Product Management: Launching Your Product

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Supercharge your product launch with influencer marketing

Supercharge your product launch with influencer marketing

From the course: Product Management: Launching Your Product

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Supercharge your product launch with influencer marketing

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- In today's sophisticated and digitized marketplace, consumers are more wary of product advertisements and cynical of the claims that marketers make. The solution is to market your product to your customers indirectly, encouraging influencers to talk about and recommend your product for you. Influencers are people that have built up a large and engaged following through social media. Their followers admire and respect their opinions. Influencers' size of following will vary. Some will have a smaller, tighter-knit following with lots of engagement and conversations, where other influencers will have a massive following, like Gretchen Rubin, a fellow LinkedIn Learning instructor and New York Times bestselling author on habits and happiness. Influencers may have acquired their loyal followers due to their lifestyle, job, hobby, or stories they tell. This means that almost any brand has the potential to utilize influencer marketing for their product and target demographic. For your…

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