From the course: Organizational Thought Leadership
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Structuring your thought leadership support team
From the course: Organizational Thought Leadership
Structuring your thought leadership support team
- As organizations advance up the thought leadership maturity curve, they begin to realize that they need a dedicated team of folks with responsibility for the thought leadership function. Once they reach this stage, one of the key questions that these organizations ask me is, where should our thought leadership support team live, and who should it report to? But the question is not so much where the team sits, it's whether the team's efforts are valued. Those given the responsibility for supporting and developing thought leadership can not be effective if they're regularly pulled away from their own priorities when there's a major speech to be written, or a new marketing initiative to be rolled out. Here are some steps to guarantee you structure your thought leadership efforts for success. First, you must ensure senior level buy-in. How does this come about? While many organizations' thought leadership efforts begin as…
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