Strategy: Not just for corporations

- Everyone knows corporations need to have a strategy. … We're going to expand to Latin America first, then to Asia. … We're going to launch the sports car and then the sedan. … We're going to cut our product line by 50% … and only focus on our most profitable items. … Those are all potentially solid strategic decisions … at the enterprise level, … but strategy isn't just for corporations. … Teams, of course, need to have their own strategies … in order to implement what the corporation wants to do. … If we're expanding in Latin America, … HR might need to focus on hiring more Spanish … and Portuguese speaking employees, … operations might need to rent office space … in Sao Paulo and Bogota, … and marketing will want to start conducting … regional focus groups. … The fact that they're doing those things … means they're not doing something else, … and that's a strategic choice. … But finally, it also comes down … to the individual level as well. … To make yourself maximally effective at work, …