Strategic thinking is an ongoing process

- You have failed yourself, … if you do strategic thinking once, set a course, … and blindly keep at it forever. … Circumstances change, … and you may end up steering yourself wildly off course. … But at the opposite end of the spectrum, … you've also failed yourself, … if you can't reliably follow through on your strategy, … and fall victim to shiny object syndrome, … constantly jumping from one thing to the next … following idle whims. … How do you balance the two? … How can you make strategic thinking a smart interrogation … of your current circumstances, a way of life? … Remember, it's important to regularly audit your strategy … to set up milestones in advance. … Let's say every quarter, and check in to see how things … are progressing and whether results are living up … to your expectations or might warrant some changes. … The general rule though, … is that if you've taken the time to create … a thoughtful strategy, you should stick with it. … And let's just say clear and urgent reason not to. …