From the course: Strategic Planning Foundations
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Strategic planning process: Overview
From the course: Strategic Planning Foundations
Strategic planning process: Overview
- Strategic planning is an inherently simple process. There are some major tools and steps that you're going to follow as you pull together your strategic plan. First, you need to set direction and stay in a lane. That begins with articulating the vision, the mission and the goals of the organization. Once you've set that destination, it's important to define the organization's core competencies. What are you great at? And how are you going to compete in the market? The next step of the process is defining strategic filters. This is the heart of the method. These filters are going to be the objective functions you're trying to achieve. They'll be the evaluation criteria you'll use as you analyze the initiatives that you are or are not going to pursue. Next, you're going to say no to distractions. You're going to stay focused. You'll use tools like a two by two matrix to evaluate which opportunities should we pursue?…
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