From the course: Creating a Program Strategy
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Strategic context of a program
From the course: Creating a Program Strategy
Strategic context of a program
- Programs don't exist in a vacuum. They're part of a much bigger organizational picture, and it's this bigger picture that helps to define the program objectives. I'm often asked, what drives the program strategy and how can we make sure the program is contributing to the high-level strategic objectives? To answer these questions, let's go all the way back to the very beginning to understand where our corporate strategy comes from and how it defines the program objectives. All organizations need a high-level corporate strategy that defines how they will meet their customer needs. To maintain their competitive advantage, businesses scan and monitor the external and internal environment for drivers that influence and shape the strategic objectives for the whole business. These strategic objectives are then pivotal in defining the portfolios that will deliver them. So you can clearly see that the portfolio is delivering one or more strategic objectives. Each portfolio can include a…
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