From the course: Creating a Communications Strategy
Strategic communications
From the course: Creating a Communications Strategy
Strategic communications
- A communication strategy is the backbone of any good marketing of communications program. It provides a focus with a clear goal and roadmap for how to best get your messages to your target audience ensuring that your messages are memorable and move people to action. Planning your communication requires thinking about what you want to say, who you're saying it to, and what you want them to do with the information. Hi, I'm Mory Fontanez, purpose coach and founder and CEO of 822 Group. I have worked in communications, marketing, crisis and change management for over 20 years, and in my LinkedIn Learning course you will learn how to plan for excellent internal and external communication proactively. You will learn what goes into a solid communication strategy and how to execute effective communications that help you and your organization reach your goals.
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