From the course: Using Video to Convey Your Passion and Personality
Join today to access over 22,600 courses taught by industry experts.
Storytelling tips: Remember to tell a story and stay relevant
From the course: Using Video to Convey Your Passion and Personality
Storytelling tips: Remember to tell a story and stay relevant
- Make sure your video tells a good story. Companies often try so hard to have videos check off all of their marketing boxes that they forget about the viewer. It's better to have a focused message. Ultimately, there are loads of stylistic choices you can make with video. Like incorporating humorous elements. But every style will fail flat if it's not relevant to your audience and customers. The next part is you can split tests for better results. Meaning video isn't unlike other types of content. It needs to be engaging and have value for the viewers. But all too often, people treat video differently than other forms of marketing content. Shoot or create more video than you need, and cut it up into different ways, then split test. Without fail, one video will outperform the rest, and that's your winner. The information provided should be useful, generally unknown, and offered without obligation. This turns into social…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.