From the course: Creating a Unique Competitive Advantage

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Step 4: Test your unique competitive advantage

Step 4: Test your unique competitive advantage

From the course: Creating a Unique Competitive Advantage

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Step 4: Test your unique competitive advantage

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- The last step that we want to go through is actually testing your unique competitive advantage to make sure that it covers all the bases, right? The first test that we look at is sustainability. And within sustainability we really have to ask the question is my unique competitive advantage sustainable over time, or is it temporary, will it be lost? And what I'd like to do is I'd actually like to use Amazon from our earlier example, and their delivery unique competitive advantage to test each one just to give you an example. So, in this case sustainability, I say is that unique competitive advantage for Amazon sustainable? Absolutely, right? They built their entire business around this. They spent a lot of money doing it. And so far, they've been able to sustain it. The second one is, is it differentiated? We want to make sure we have something highly differentiated. Is your unique competitive advantage differentiated…

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