From the course: Identifying Your Target Market

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Step 1. Define standard attributes: Pshychographics

Step 1. Define standard attributes: Pshychographics

From the course: Identifying Your Target Market

Start my 1-month free trial

Step 1. Define standard attributes: Pshychographics

“

- Alright we finished our demographics and that was quite a list there's quite a lot there. Now we want to move over to our psychographics. Psychographics are a little bit more challenging, they're a little less obvious. In fact they're more touchy-feely. So they're a little harder to define or harder to grab onto but what they're very powerful because once you can connect with a psychographic, you're connecting emotionally, you're connecting to the heart not just to the brain and that can be very important as you're marketing to your target market. So what's important about psychographics is what's inside a person. That's really what you're defining. That's why it's so hard, it's kind of hard to define what's inside a person. Let's start off with values. And we want to ask the question what values does my target customer hold? That's really important thing. So let's take a look at some of them. And that includes…

Contents