Everyone has a personal brand, by design, or by default. Don't leave it to chance that other people see you the way you want them to. You can build influence and direct your reputation so start today and take control over your personal brand.
- Your personal brand gives you focus and intention. It takes the randomness out of how you're going to show up, the relationships you're going to build, and where you're going to go in your career. Personal branding is all about you personally. While there are formulas and metrics, your path is yours alone, and you must feel confident in your values in order to make this work. Start by taking inventory of your current brand. Don't judge it, just accept it and understand it, but develop a strategy and work that strategy. Use your personal brand to help you make critical decisions from deciding what company to work for, to what wardrobe makes you feel most confident, to what the banner on your blog should look like. Filter everything through this question, will it get me closer to my desired reputation and my legacy? Let your brand evolve and mature as it's supposed to. It is about the process, not about getting to the finish line. If you need some additional resources, you can certainly check out my book on Amazon, "Reputation 360: Creating Power Through Personal Branding." Find the tools that work best for you. Everyone has a personal brand by design or by default. Don't leave it to chance that other people see you the way you want them to. You can build influence and direct your reputation, so start today, and take control over your personal brand.